Importance of Social Media in Business

Here is an interesting piece on the importance of social media and the probable disconnect at senior levels in Fortune companies, with almost no CEO's being active in social media. This cuts them off from their customers but also the way their customers are thinking.

It has lessons for all PMM - we need to be engaging with our customers effectively and in many markets this means being active in the social networks. This will drive our brand recognition and our competitive positioning.

A 2009 study found that the CEO’s of top U.S. companies tend to avoid social media, according to UberCEO.com. The study found that most of the Fortune top 100 CEO’s were markedly absent from the social media community, including Facebook, Twitter, LinkedIn, and Wikipedia.