Social Media is clearly one of the essential tools for Product Managers and Product Marketers.
Actually I say "clearly" and then I reflect upon my time in a medium sized high tech telecom company and all of a sudden it isn't clearly or even a bit obvious.
We had an excellent marcom department, that did some amazing things with web technology and customer engagement - but the average PM had no interaction with customers via social media. To be honest many of us had no idea what Social Media was or what was involved and we probably couldn't have defined it beyond "That's Facebook right?"
A few months on I am convinced that the product and the product positioning would be in a different league if we had done some basic social media work. Our understanding of the customer and customer engagement would have been substantially improved.
I am pretty sure that my experiences are reflected in many global companies - the Product Team are kept well away from Social Media - either through lack of awareness or because they are deemed dangerous without the corporate review and rubber stamp process.
This is a topic that the JET team will be dealing with in the near future - meanwhile we recommend this Techcrunch post - that talks about the different media and how the Internet is evolving and changing Social Media. Recommended.
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